#HowICare Social Media Campaign

Below is information on the #HowICare campaign launched at the 2015 Women’s Policy Summit.  #HowICare was partnership of CCRWF and the California Work & Family Coalition
 
TO: California Leaders
FR: CCRWF and the California Work & Family Coalition
RE: Join Us in a New Paid Family Leave Awareness Campaign: #HowICare

Though many Californians are eligible to receive Paid Family Leave benefits, awareness of the program remains low. In fact, just over one-third of Californians know that they can use these benefits to help them care for loved ones, and this percentage has decreased in recent years.

You can help turn this around.

Join the #HowICare campaign to let your family, friends and colleagues know how they can learn more about Paid Family Leave. Most California employees are eligible for Paid Family Leave, which enables them to take up to six weeks of paid leave to bond with a newborn baby, newly adopted or foster child, or to care for an ill family member.

Here’s what you can do to spread the word.

Please join us for a month-long campaign to share information about Paid Family Leave via email, FaceBook and Twitter. Below are some sample messages for you to share with your followers.

And if you prefer email, here’s a sample message for you to share with five friends.

Sample Email Text

Dear Friend,

Most Californians who live and work in the state are eligible for Paid Family Leave benefits to help them care for and bond with a new baby, newly adopted or foster child, or to care for a sick family member. But most of us are unaware of this program. The result is that many people are forced to make hard choices between caring for loved ones and trying to make ends meet.

You can help make a change!

Learn more about this valuable program at www.paidfamilyleave.org.

Then share this message and URL with five of your friends, family members or colleagues via email, or on social media using #HowICare.

It’s a simple act, but you can make a difference by spreading the word.

Thank you,

Your name

Sample Social Media
 
Facebook

DYK? If you’re a Californian expecting a baby, adopting or fostering a child, or caring for a sick parent or other family member, you may be eligible for Paid Family Leave. Check out www.paidfamilyleave.org to find out if you’re eligible and learn more. Then share this post with at least 5 of your Facebook followers. #HowICare

Twitter

Most Californians are eligible for #paidfamilyleave. But fewer than half know about it. Learn more & RT: www.paidfamilyleave.org #HowICare

Q: Can Californians get paid benefits to care for new babies & sick relatives? Answer: www.paidfamilyleave.org #HowICare

CA offers #paidfamilyleave to care for new & adopted babies and ill relatives. Learn more & RT: www.paidfamilyleave.org #HowICare

CA offers #paidfamilyleave to care for new foster children and ill relatives. Learn more & RT: www.paidfamilyleave.org #HowICare

Are you eligible to receive #paidfamilyleave benefits? HINT: If you live in CA, you probably are. www.paidfamilyleave.org #HowICare

DYK? CA’s #paidfamilyleave offers benefits to care for ill family members and new babies. Learn more: www.paidfamilyleave.org #HowICare

CA’s #paidfamilyleave now offers benefits to care for more family members, like siblings.

Check it: www.paidfamilyleave.org #HowICare

CA’s #paidfamilyleave now offers benefits to care for more family members, like grandparents. Check it: www.paidfamilyleave.org #HowICare